Guaranteed SEO Services: The Scam Behind Promised Rankings from SEO Companies

Guaranteed SEO Services

Why can’t SEO guarantees be made?

This is because we, or any other SEO company, cannot control how Google ranks websites. As Google makes changes to their algorithm SEO companies do their best to understand what changes were made and modify your website to give Google what they want. At OuterBox we use very intelligent guesses as to what strategies to use, but we still do not know for sure and cannot control Google.

Any SEO company that guarantees high Google rankings based on their SEO services, without any upfront fee, is probably doing something they shouldn’t be or is making a guarantee for something different than what you believe they are. Always be sure an SEO company you’re looking to hire has examples of their work, case studies you can review, and client testimonials.

You can read Google’s official statement on hiring an SEO company in which they state, “Beware of SEOs that claim to guarantee rankings“.

What does Google say about hiring an SEO company? Watch the video below.


Companies Offering Guaranteed SEO Services Typically Include The Following:

  • Guaranteed ranking for very easy keywords
  • Bait and switch using paid search
  • Outsourced SEO services
  • Poor copywriting
  • Dangerous link building techniques
  • Great sales team with poor execution
  • Low-quality link development
  • Automated SEO packages / same services for everyone
  • & more deceptive tactics

Let’s dig a little deeper. If you Google something, the results will be both organic and paid search results, which will look like this:

SEO Ranking Positions

Google Ads (Paid Listings) - In the Red Boxes

PPC ads are ads that businesses buy through Google Ads to promote or sell their products and services. Every time a user clicks on one of these ads, they are taken to that business website. Businesses pay Google each time a user clicks on their ad (hence Pay Per Click). This can cost anywhere from $0.20 to $50 and beyond per click. It is all dependent on how competitive that particular industry is.

A Google algorithm determines the order of ads in the paid section. This algorithm is based on the amount a business is willing to pay for their ad and the ‘quality score’ of their website.

Organic Search Listings - In the Blue Box

These are the natural search results, and what your long-term focus should be. Google uses complex algorithms that take into account over 200 different factors in order to determine the ranking of a website for a given search result. The higher your website quality ranking (according to Google) is, the higher your ranking will be. Of course, the more competitive an industry is, the more difficult it is to achieve top rankings.

Can I Get High Rankings for a Certain Phrase?

In order to get a high ranking in the natural listings, Google must deem you an authority on your targeted phrase. The more generalized the search term is, the more difficult it will be to rank. For example, ‘Akron pet grooming’ is a lot easier to rank for than simply ‘pet grooming’. Google does not let people know what their ranking algorithm is, however with research, testing, and experience, industry professionals all agree that the following are all extremely important factors:

  • The number and quality of inbound links
  • Website title, headings & keyword usage
  • Local reviews & testimonials
  • Social media mentions and clicks
  • Site speed
  • Amount of content (and how fresh it is)
  • Site structure

At OuterBox we offer Google SEO services, so give us a call and talk with us about improving your results.

Sorry - No Guaranteed SEO Services, Rankings or Results

In conclusion, reputable SEO companies absolutely cannot, should not guarantee Google rankings of any kind. Be sure to choose the best SEO company based on your research and due diligence. Unfortunately, there is no magic “SEO Button” that we press to attain high rankings. However, what we can do is pay attention to the ranking algorithm and its updates and constantly be working on ways to improve a website’s ranking. This in turn will help build your website into something that has the best chance for success.

Guaranteed SEO Article Comments

Comments closed.

Rich Stevens
It’s amazing SEO companies are offering guaranteed rankings when clearly it’s impossible to know Google algorithm. It also seems like all of the companies doing this charge very little (like $199 a month!), so seems pretty shady to me. Thanks for the write-up.
Ashley T
I found this article after being very disappointed in the SEO agency I chose. They offered packages that would guarantee placements, but in the end, all of the rankings they ended up saying I had were very easy keywords. I actually didn’t even get more traffic from it. If you’re not ranking for keywords that people search for, well… it doesn’t matter very much. Lesson learned.

FAQs about Guaranteed SEO Results

Why don't SEO reputable firms guarantee results?

Since Google’s organic search results are ostensibly a meritocracy controlled by a sophisticated algorithm, guaranteeing SEO results is impractical and unethical.

What should my SEO company guarantee me?

Your SEO company should guarantee that they will provide professional, high-quality services as part of an intelligent SEO strategy that aligns with the best-known practices of the SEO industry. They should work with your team to establish deadlines and deliver assets in a timely fashion. A reputable SEO agency should guarantee that they will do everything in their power to improve your search engine ranking based on the resources available. But, they SHOULD NOT guarantee specific keyword rankings in Google.

How do I evaluate the effectiveness of my existing SEO efforts?

There are several leading indicators and stats that can help gauge the effectiveness of any previous or ongoing SEO efforts. These include organic keyword ranking reports, organic traffic, organic conversions, and organic revenue. Discuss your project with an SEO expert today, and we’ll evaluate your website’s organic visibility together.

What is an SEO Audit?

An SEO audit analyzes a website to identify issues that affect its ability to rank organically in search engines. Learn more about SEO audits.

How much should I pay for effective, professional SEO services?

Reputable SEO agencies range from $100/hour to $500/hour and beyond. Learn more about SEO pricing and how to choose an SEO company.

I've been burned by other SEO agencies before; what makes OuterBox different?

OuterBox is a results-driven SEO agency with nearly two decades of SEO experience. We’ve leveraged this experience to identify SEO strategies and tactics that have been proven effective. Each month, we provide transparent reporting to gauge the effectiveness of our SEO campaign and detail our accomplishments.

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