Email marketing is a critical component to nearly every successful digital marketing strategy – with an average 42 times return on ROI.
OuterBox is a leader in the digital marketing space with 17+ years of experience. As experts in the field, we have a team of 75+ digital marketing strategists, designers, writers, and developers all at your disposal!
Here are just a few reasons clients choose to partner with us for their email marketing needs:
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Email marketing is critical when it comes to keeping your audience engaged with personalized content, delivered when it matters most. Not only that, but email remains one of the most effective marketing channels, accounting for approximately 23% of online sales (NeilPatel.com).
When you work with an email marketing agency like OuterBox, you’ll not only save yourself time and company resources, you’ll also get access to a full-service digital marketing firm that knows how to use email to complement your other marketing tactics.
An email marketing agency like OuterBox is well-positioned to plan and execute a variety of email campaigns such as informational newsletters, special promotions, welcome sequences, and so much more. Chat with our team to learn more about our email marketing services.
As a baseline, you should always measure metrics like open rates and click-through-rates (CTR) as part of your email marketing strategy. Beyond those standard metrics, you’ll also want to establish more specific KPIs for your email campaigns that can be tied to larger business goals like leads and sales. If you’re not sure how to establish KPIs for your email marketing efforts, our expert email marketing team can get you started.
Email automation is a powerful way to send more personalized and segmented emails to your audience. Email automations can be triggered in a variety of ways and are often based on a user’s behaviors or actions (or lack of certain behaviors/actions). There are endless possibilities when it comes to creating custom automation workflows and an email marketing agency like OuterBox can help strategize the best plan of attack for your business.
Email marketing is only effective if you have a captive audience to send your messages to, which makes growing your subscriber base critical. There are numerous ways to grow your list such as offering special discounts, providing value-added content, and much, much more. OuterBox’s team of email marketing specialists can help devise a game plan that works for you.
While email marketing is effective on its own, it’s extremely powerful when executed in conjunction with your SEO, paid search, social media, and other digital marketing initiatives. As a full-service digital marketing agency, OuterBox can help you create a comprehensive digital marketing strategy that leverages email marketing as part of your overall plan.
Like most things in marketing, the best email marketing platform really depends on your unique goals and objectives. Some platforms integrate better with different CRMs, some offer more robust split testing capabilities, and some provide greater design flexibility. If you’re deciding what email platform would be best for your business, our team can help!
Yes, this is one of our specialties. Our Content Marketing team will work directly with your company to understand the nuances of your brand and tone.